5 Signs You Need To Rebrand
When you’ve been running a business for many years, it’s easy to get distracted by the work flow and forget how your brand is being positioned. More importantly, don’t fall into the trap of thinking that because your brand is established now you can just push it aside and move on with the business side of things. Big mistake! Maintaining your brand is also part of your business! To stay relevant in your market, it is imperative that you are constantly reassessing your brand identity and strategies to keep up with new trends and evolve your business - You don’t want to get lost amongst your competition.
To help you identify if your business needs a rebrand, here are my 5 signs to look out for:
1. You have not touched, modified or edited your brand in over 10 years.
2. You have noticed that your market/demographic is changing.
3. You are changing or introducing a new service or product that is not directly in line with your current offerings.
4. Your vision or strategy has changed over the course of your business and the path you’re now on is not best represented by your brand.
5. You are growing into a global market.
If one or more of these points is you, I’m afraid it’s time for a change!
