Big Branding Tips To Take from NIKE 'Just Do It'

Nike Nails it.

The name 'Nike' takes it's name from the Greek goddess of victory. Victory, that feeling of excitement and overwhelming accomplishment of becoming successful and achieving our wildest dreams. (my apologies for just quoting Taylor Swift...)
Nike encourages its audience to dream and with a slogan 'Just Do It' how could we not?

FUN FACT! The Just Do It. slogan was based off of the last words said by a convict facing a firing squad; his words rather were 'Let's do it.' 
This stroke of genius was Created by Dan Wieden, co-founder of advertising agency Wieden+Kennedy.

So why is the Nike brand so successful? Lets break it down shall we...

1. Nike are not in the business of selling you a shoe. They are in the business of 'anything is possible'. 

2. The Just Do It. slogan encapsulates everything Nike stands for and more. It allows people outside of a sporting industry to interpret and connect. The phrase is short and simple which allows people to use it in everyday life, they become apart of something, a culture of positive energy where if you Just Do It. anything can happen... 
The key element to any phrase, slogan or term associated with your brand, is it needs to be something that people can connect with on different levels and use within everyday language.

3. Nike associates it's brand with successful athletes, Michael Jordan, Tiger Woods... In almost any professional league sport at least one athlete will be sponsored by Nike. Aligning their brand with professional athletes automatically boosted Nike's brand status. It's like, if you want to fly like Michael Jordan, then you need a pair of Air Jordans. They aligned their brand with success, so when people bought Nike, they would FEEL successful and that they CAN do it. It was never about how good their shoes were.

The biggest lesson we can all take from Nike is sell the solution, not the product. Your brand should create a culture of raving fans because your brand is all about delivering a solution, not advertising a product.

If you can evoke feeling through your brand then you create a connection, when you feed that connection, you generate a culture and when you have a culture, people will follow and sell it for you.

What culture are you creating?