If you have not heard of Apple, then you have been living under a rock. Apple is one of the most successful and valuable brands this generation has seen.
Steve Jobs is a very impressive man (some may disagree with me), but his vision and strong-will are imperative within the success of Apple's brand.

Naming our products and services can be tough at times but one that we should treat with absolute care. Take it from Apple, who's products have the highest name recognition within their respective markets

How did Apple do it?
User friendly terminology. Instead of using industry tech talk to label their products; like most computer companies do, apple created it's own language, a language that anybody can understand. Creating a family of products by simply using the letter 'i'. It has never been clearly stated what the 'i' stands for but to be honest who cares! Since the first iMac was released in 1998, Apple's products have the highest name recognition within their respective markets. How? Because Apple kept it simple and consistent. Creating a name like the iMac or iPhone, it is very easy for the everyday person to remember and to naturally introduce it into their vocabulary. When people talk about their iPhone in public it is building its brand recognition right there. It's customers are promoting Apple products without even knowing it. Keeping the 'i' consistent across most of Apple's products means that they once again are easily recognisable.

How you can do it!
Think about the products and service you provide then how you can relate that to the everyday life of your market. The way to discover this I find is to talk with someone who is not in your industry but would use your service or product. Write down a few product/service name ideas and pitch them to that person. If it needs explaining then scrap it. If you cannot create a relatable name, ask that person how and why they would use your product and possibly what they would refer to it as.

For someone who has a very deep understanding for brands and why they do what they do, Apple always seems to slide on by and I find myself wanting every newly released product just so I can add it to my already unnecessary collection. Apple have done a revolutionary job in naming and marketing their products but the points to hold on to are:

Keep it simple. Do not over complicate what you are selling just because you believe it 'sounds' better.
Keep it consistent. Just like Apple have carried 'i' through their products, what signature can you carry through your own?

How To Increase Your Brand Recognition