If you’re not clear on what your brand stands for, what it believes, where it’s headed, what space it owns, then no amount of social posts or paid ads will move the needle. Your business might still run, but it’s running in place.
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When a business leader says, “Our brand just isn’t working,” the first instinct is often to call in a designer, tweak the messaging, or plan a rebrand.
But in my experience, that’s usually treating the symptom, not the cause.
The real issue?…
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