MARK TE WHARE - AUCTIONEER

Developing a personal brand for Mark was certainly a step out of his comfort zone, but the end result paid off.

With the combination of Mark's personality and the field of Auctioneering, it was evident that his visual identity and tone of voice needed to be bold and confident, yet be different in order to set him apart. The result was a strong colour palette combining navy and burnt orange with bold name lettering designed to make an impact from even the back of the Auction room. Using clever icons within the logo allow Mark to carry his visual brand through varying mediums and still be highly identifiable.