RE-BRANDING CLUB COOPS

Services Provided

Brand Strategy

Identity

Language and Communication

Brand Structure

Photography

Web Design

Promotional Material

Club Coops is a family owned and operated business established in 1979.

Brothers Terry and Ashley Cooper (former Australian Open, Wimbledon and US Open Champion), had a vision to create Queensland's premier Racquet sports destination. 

Today, Club Coops is run by Terry's son, Ben, who is taking this vision to a whole new level. Since its opening, Club Coops has had a lot to offer alongside tennis including a swimming pool, fully equiped gym, 8 squash courts, group training classes, weight room, physio & massage, creche (child minding) and recently the introduction of an in-house cafe and retail store.

With a new vision to become the ultimate fitness and lifestyle destination, a brand rejuvenation was required.

Their marketing targeted mainly a younger demographic, so with the new vision and direction of the club we discovered that their ideal members were families.