RE-BRANDING WENDY RUSSELL

Services Provided

Brand Strategy

Identity

Language and Communication

Brand Structure

Photography

Web Design

Promotional Material

Wendy Russell (AKA the "Property Pocket Rocket"), is a Brisbane based Buyers agent who in 2015 left a full time position to pursue her passion for property.

With a wealth of experience from being in the property industry for 17+ years, Wendy was well equiped to make a big impact within the stale property market.

With the property industry being saturated with agents on every corner and having a tarnished reputation for being untrustworthy, Wendy already had a handful of challenges to face before she even got started.

Already successfully owning and running her own business, she knew that the only way to break through the property clutter was to provide the solution to her market and promote herself in a way that no agent has dared to go before.

Wendy's brand is the driving force behind her success. Within her first year, Wendy has created a trustworthy reputation for herself, and now has referrals and new clients walking through her door on a weekly basis.

For Wendy's brand we dropped the mask and focused her brand around 'Wendy' and her authentic self. Today's market is crying out for authenticity and a desire to deal with REAL PEOPLE.