Sometimes in business, we are happy hiding behind the branding, letting the business as a whole be the focus of the attention. Not everyone wants to be in the limelight, they just want to do what they do and run things behind the scenes. However there are benefits to making your brand more personal. So should you be the face of your brand?

A snap shot from Wendy Russell who is a great example of someone who has become the face of their business and made a great success of it. The power of a personal brand.

To be honest, it all comes down to you. If you are a bit of an introvert and the thought of being the face of a business gives you an anxiety attack, then it’s probably not for you…and that’s fine. On the other hand, if you are fairly confident, passionate and love dealing with people, then it is definitely something to consider. So what are the benefits of being the face of your brand?

People like dealing with people, not corporations. If you make your brand more personal, you instantly make it more approachable. Of course, personality plays a big part in this so it would be up to you to really show your passion and create an inviting yet professional feel to the brand. It also gives you a chance to build up your personal profile and network more easily with other professionals. You see just as people like dealing with people more, they tend to follow them on social media more to. This extra attention reflects onto your business and only helps your brand awareness.

The downside? You become responsible for your brands mistakes. Not that you weren’t before but now people have a face to the brand and someone to point the finger at. This is something you will have to learn to take in your stride and deal with professionally. In this way, you have to have pretty tough skin to be the face of your brand.

So do you think you have what it takes to be the face of your business?

Should You Be The Face Of Your Business?